Dean: DNC Uses Credit Card Data to Predict Votes

Jeff Poor
Business & Media Institute
November 7, 2008

What’s in your wallet? Democratic National Committee Chairman Howard Dean would like to know.

Dean and Republican National Committee Chairman Mike Duncan were speakers at a luncheon at the National Press Club Nov. 5, where both reflected on what went right and wrong with their efforts during the 2008 election cycle.

Dean revealed his party used credit card data to predict voting outcomes. However, Democrats and the media have been highly critical of credit card companies that provide that data.

“We now can do what they can do,” Dean said. “We have your credit card data like they do. They’ve been for years doing something that we, until 2006, weren’t able to do. We can predict with 85 percent accuracy how you’re going to vote based on your credit card data without bothering to see what party you’re in – the Secretary of State’s office.”

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